Movie theater owners are calling on Hollywood to limit the length of movie trailers to two minutes. According to the Los Angeles Times, the guidelines are completely voluntary.
Gary Wolcott, movie critic for the Tri City Herald, agrees there are too many lengthy previews. He says the number of trailers is “overwhelming,” which gets in the way of the movie-going experience.
Wolcott doubts movie studios will pay much attention to the theater owners request. He says studios that spend upward of $150 Million on a movie will keep creating the kind of trailers they think will best promote a film–regardless of the preview’s length.
Theater owners say their suggested changes would help make Hollywood’s marketing efforts more effective.
Photo: courtesy Associated Press, Tri City Herald.